CR.
Innovation · Creativity · Technology

CarolReed.

Imagination.
Meet possibility.

Carol connects creative thinking with emerging technology to help shape what comes next for brands.
Explore her work
01 / Selected work

New possibilities.
Real-world impact.

A career across innovation, data, and digital marketing.

Ideas.
Without limits.

GLOBAL CHIEF INNOVATION OFFICER

Building the next generation of creative capabilities.

Developing products, platforms, and partnerships that connect AI, technology, and human creativity.

AI, data & innovation

As Chief Innovation Officer, Carol led global advisory on AI, data, and innovation for The Coca-Cola Company.

Media technology, reimagined

Built an in-house programmatic team and helped turn ad operations into a global media technology practice.

02 / Experience

Creative instinct.
Technical fluency.

Carol brings more than two decades of digital marketing and ad tech experience to innovation leadership.

Announced 2026

The Ogilvy Group

Global Chief Innovation Officer

Previously

WPP Open X

Chief Innovation Officer · The Coca-Cola Company

Earlier

WPP & Publicis Groupe

Data strategy and media technology leadership

Career details: Ogilvy’s appointment announcement.

03 / Press & Perspectives

In the conversation.

Interviews, ideas, and recent coverage. April–October 2026.

EMARKETER

Sep 23, 2026 · Original event reporting

For Ogilvy, AI is a creative tool, not the creative ↗

“You can't compromise the craft and you can't compromise the quality”

— Carol Reed

Coverage of Carol’s Future of Digital summit remarks on using AI at specific stages of creative work while preserving human judgment and craft.

Related coverage
Little Black Book

Jul 20, 2026 · Original editorial / multi-person contribution

What Adland’s Tech Crowd Is Geeking Out Over ↗

“How do we lean into AI without losing ourselves?”

— Carol Reed

Carol connects emerging AI capabilities with a renewed appetite for tangible craft, drawing inspiration from woodworker George Nakashima.

ADWEEK

April 2026; exact publication day unverified · Original appointment reporting

Ogilvy Taps Carol Reed to Serve as Its First Global Chief Innovation Officer ↗

Appointment coverage outlining Carol’s remit across technology, product innovation, partnerships, and agency capabilities.

Subscription-only; public excerpt available.

Related coverage
Ogilvy

April 7, 2026 (page); release dateline April 8 · Official appointment press release

The Ogilvy Group Names Carol Reed Global Chief Innovation Officer ↗

“Carol Reed is the ideal person to lead this effort.”

— Laurent Ezekiel, Global CEO, The Ogilvy Group

Ogilvy announces Carol’s newly created global innovation role, covering products, platforms, partnerships, AI capabilities, and growth.

Related coverage

A curated public-web collection, checked October 21, 2026. Related reports are grouped with the original story.

04 / Get in touch

Start a conversation.

Connect with Carol on LinkedIn.

Connect on LinkedIn ↗